![]() ![]() The most common examples were products falsely claiming to be Energy Star certified or registered. ![]() ![]() 7: Sin of FibbingĮnvironmental claims that are simply false. Organic cigarettes could be an example of this sin, as might the fuel-efficient sport-utility vehicle. 6: Lesser of Two EvilsĪ claim that may be true within the product category, but that risks distracting the consumer from the greater environmental impacts of the category as a whole. ‘CFC-free’ is a common example, since it is a frequent claim despite the fact that CFCs are banned by law. 5: Sin of IrrelevanceĪn environmental claim that may be truthful but is unimportant or unhelpful for consumers seeking environmentally preferable products. The increasing problem of greenwashing was. Greenwashing, according to Wikipedia, is a term used to describe the perception of consumers that they are being misled by a company regarding the environmental practices of the company or the environmental benefits of a product or service. 4: Sin of Worshipping False LabelsĪ product that, through either words or images, gives the impression of third-party endorsement where no such endorsement exists fake labels, in other words. Let’s start first with a definition of greenwashing and what it involves. For example, paper made from a sustainably harvested forest may still yield significant pollution costs during production and transportation. Sin of the hidden trade-off occurs when companies suggest their product is green based on a very small set of attributes, while not calling attention to greater environmental or health impacts. Arsenic, uranium, mercury, and formaldehyde are all naturally occurring, and poisonous. These invalid claims are categorized into seven different sins that marketing companies use in order to seem healthier or more environmentally friendly. 3: Sin of VaguenessĪ claim that is so poorly defined or broad that its real meaning is likely to be misunderstood by the consumer. Common examples are facial tissues or toilet tissue products that claim various percentages of post-consumer recycled content without providing evidence. 2: Sin of No ProofĪn environmental claim that cannot be substantiated by easily accessible supporting information or by a reliable third-party certification. Other important environmental issues in the paper-making process, such as greenhouse gas emissions, or chlorine use in bleaching may be equally important. Paper, for example, is not necessarily environmentally-preferable just because it comes from a sustainably-harvested forest. A claim suggesting that a product is ‘green’ based on a narrow set of attributes without attention to other important environmental issues. ![]()
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